Are you looking to get your artworks in an art gallery but you’re unsure of what your first step should be? In this blog, you will learn the best tips to get recognized in the art world.
1) Build your Social Presence
Building your social presence is essential now a days, each social media platform can provide you with connections, fans and a huge boost in recognition.
This is how each platform can take you one step closer into getting your work into an art gallery:
YouTube will allow you to build a closer connection with your audience. You can share your day-to-day life as an artist, upload art tutorials and even showcase your best art pieces.
Instagram will help you showcase your work to everyone, with the use of #hashtags people interested in your art style will land on your profile. You can tell your story, share your inspirations, show snippets of your creative process and much more. When starting your Instagram profile try to follow a routine and a certain art style. You need to realize what your goal is for having an Instagram account: “Is it only for showcasing your artworks? Are you planning to create art tutorials and share them with your audience?”. If you have a certain style and a routine for posting, your Instagram will become more successful.
LinkedIn is a great way to connect with professionals in the industry. You can share your experience, any certificates, education history and more. With the help of InMail, you can even contact the experts in your field and get their input or opinion. Companies also use LinkedIn to headhunt in their industry so it is worth having a profile and building connections.
TikTok accounts are where your videos can become viral in a short amount of time, leading to a great number of fans that you can redirect to your Instagram, website or any other links.
Make sure all your social accounts represent you as an artist and as a person. Many art galleries care about your accounts having a big following, as it can raise the stakes when it comes to bidding.
2) Get your Website ready
Having a website is essential to showcase who you are, what you offer as an artist and having a way for art galleries to contact you. Make sure to highlight your best work – only the artworks that best represent your vision and passion as an artist should be visible on your website. High quality and high-resolution pictures and photos on your website can make a lot of difference between being considered a rookie or a professional on your field.
You can always use your website as the main platform to showcase your art portfolio. Create a separate section on your website for only your artworks. In this section you can include pictures with the following information: title of your work, date, medium and the concept behind the artwork.
If you enjoy writing, you can also create blogs where you write about your experience, tutorials, interests and so on.
How to create a website: You can create a website with web builders such as Wix, Squarespace, Weebly or WordPress. If you haven’t had any experience in building a website, Wix is a good option as it is easy to use with simple templates. Alternatively, if you are confident in building a website, you may prefer to use WordPress due to its design capabilities. Some people opt to hire a Web Designer but of course this would come at a cost but it can be worth it to have a beautifully designed website. To learn more about how to create a website, visit my blog post here.
3) How to create an Online Portfolio
Having a website is essential to
To have a good portfolio which can represent who you are as an artist, you need to have between 10 to 20 complete artworks.
Write clear and concise information:
- Title of the piece
- Completion Date
Your Art Portfolio will represent you and your personality. It also tells a story and shows your art journey.
Since showcasing your Art Portfolio is the most important step; you need to make sure you take good photographs of your artworks. Even though hiring a professional photographer to take photos of your artworks might be costly, showing good quality compared to bad quality photos can change your art career. Take one photo of each but make sure it is a high-quality photograph.
4) Select the Art Galleries that best fit your Art Style
After you have prepared your art portfolio it comes choosing the right gallery to represent you. You cannot just apply to every single gallery out there, do thorough research. Find the art galleries that fit your art style based on location, prestige and reviews. First, we need to be realistic and see which gallery suits us. Art style matters a lot, as an anime artist, don’t apply and try to get into an old master art gallery.
Also, if it’s your first time applying don’t worry if the blue-chip galleries don’t respond back to your application, don’t let this discourage you, try applying for the emerging and rising galleries that have a good future. But this doesn’t mean don’t apply to blue-chip galleries. Galleries are always looking for emerging artists that fit their gallery style.
To get one step ahead, find out the names of the director and the owner, learn who they are, their experience and their role in the company. This way you can write to them in their own voices and to their taste.
You will find a section where you can submit your work, so make sure you learn all the rules of submission and the deadlines. If they didn’t respond back to your email, you can email back after two-weeks and kindly ask them “if they have received your email and application?” Galleries receive many applications every day, therefore, they might not see your art portfolio or miss it due to volume of emails they receive. You don’t need to send a third email, if they don’t answer your second email it means it’s just not the right time for them.
5) Get more Exposure
A very good way of getting your work recognized in the art world is by entering art competitions and contests. Don’t worry about not winning, just entering the competition and showcasing your best work, can already have a very positive effect on your artworks and career. It can lead to potential interests from art galleries and make your work more visible within the art world. If you do win the competition, the prizes could include money, being published in world renowned art magazines or even expensive art materials and you will have the chance to get your work judged by professionals in the industry.
Getting your artworks in an art gallery is every artists dream, but if you’re having a tough time getting accepted, don’t let it discourage you. The art world is a very competitive industry, just keep going and never lose faith in yourself or your art!
If you believe in who you are and you have confidence in your art, sooner or later someone will give you the opportunity you deserve but it also means you need to try hard. Creating great artworks in your studio without showcasing them in the correct way will limit your opportunities.
So, what are you waiting for? If you an art lover and learning a new medium, work on improving your skills. If you are already on your way to creating your art portfolio, get going and use these tips for your application.
If you would like to gain in-depth knowledge and improve your art skills in a specific medium, I have created art courses for you that I have reduced in price by 50% for you all to enjoy during this difficult time.