Art website: how it will boost your career

There are many benefits to having social media as an artist today, but nothing compares to have an official website where your audience can go to. Therefore, let’s go through the main steps of creating your art website and what to look out for.

1) How to create your website 

When it comes to building a website, you first have to give it a name. I would recommend using the same name throughout all your social media platforms and websites. It will give this sense of consistency, allowing viewers to recognise you and your work instantly. Once you have chosen your name, you will have to buy the domain and hosting. The price varies depending on the name you have chosen for your website. You can build the website on Wix or WordPress, which can be hosted on SiteGround or 

Building a website can be very overwhelming to many of us and that is when the magic of online learning comes through. There are many YouTube videos that will guide you every step of the way, you can also buy courses on platforms like Udemy (where I have my online art courses) where you will be guided in more detail. Nevertheless, if you feel too frustrated or don’t have enough time, you can head over to Fiverr, where you can hire a web designer. 

2) What your website should include

Look at your website as a public portfolio. It represents you, your style and your artworks. You can have several websites as I do, I have one for selling my artworks and another one for my online tutorials. It’s all up to you. But, make sure your official website contains all the important information. 

For example, you can include:

Landing page: where it should summarize all the important information that you provide.

About section: where you will include your biography, art philosophy or a concept section describing your art and medium. In addition, you can also include an introductory video where you introduce yourself, show your artworks and snippets of you creating them. (You can then add this video to your gallery section so others could get more familiar with you and your techniques.)

Gallery section: here you will display all your artworks, adding details such as; materials, medium, concept, the year it was created and any other information you want viewers to know. 

Commissions and selling your art: If you’re interested in getting noticed by art galleries, they will be looking out for this section to see if you’re selling your art or not. So, dedicate one section to displaying your artworks and their price, alongside the purchasing option.

Tip: It’s very important that your artwork pictures are displayed in high resolution, you can take them with a good camera or with your iPhone, just make sure it’s not blurry. 

3) Why isn’t social media enough?

Instagram is a fantastic visual tool that can help you gain hundreds of followers, consequently serving as a vehicle to selling your art. However, simply existing on Instagram is not enough. These are the benefits of having an official website:

  1. Be visible and easy to contact: With contact forms and links to social media accounts, it makes it really easy for potential clients and businesses to contact you.
  2. Full creative ownership of your space: On social media, there are hundreds of accounts just like yours,  people that come to your website are interested in what you offer. Choose your design, the positioning and how you want to have each artwork displayed. 
  3. Take advantage of blogging and SEO: A blog is one of the most successful ways to increase your chances of showing up in google search results. This is the best way to generate traffic and turn it into sales.
  4. Build an e-mail newsletter: Emails are generally read more often than social media. 

website design

There are many reasons why you, as an artist, should have an official website, but the main reason is that your website can be fully, 100% you. Just take the first step and you’re on your way to building your business. 

I have created 2 FREE ebooks for you that cover 10 Steps to Improve your Art and 10 Mistakes to avoid in Realistic Portrait Drawing.

If you would like to gain in-depth knowledge and improve your art skills in a specific medium, I have created art courses for you that I have reduced in price by 50% for you all to enjoy during this difficult time.

online art courses

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